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Record turnout for it’s Liverpool in London’s “Place Race” event

Written by admin on . Posted in Regional News

More than 70 companies attended the latest ‘It’s Liverpool in London’ event to hear how the city is competing with other European cities in the vital ‘Place Race’.

Michael Hayman, one of the UK’s leading PR professionals and co-founder of PR consultancy company, Seven Hills spoke at the event. Mr Hayman urged attendees to throw their support behind Liverpool’s upcoming major business events, Accelerate 2013 and the International Festival for Business (IFB) 2014, in order to help the city effectively compete with other European cities in what he dubbed the ‘place race’.

Mr Hayman said: “Cities all over world are involved in the place race and the race is all about recovery. One of the things to get fit for that race is to focus on the city as a brand. Just in the same way as every little help works for Tesco, cities have stories and these need to be managed. The message is clear; the best story will win the Place Race.

“Liverpool has been making great strides in recent years to position itself as a city ready for business. Events such as GEC 2012, Accelerate 2013 and the IFB 2014 are not only important as festivals, but also because of the message they provide that Liverpool means business.”

Seven Hills, named the UK’s fastest growing PR consultancy by PR Week, was also the lead PR agency for Liverpool’s successful Global Entrepreneurship Congress 2012. The organisation is currently acting as the interim lead PR Agency for IFB 2014, which will be the largest trade event the UK has seen for 60 years and will position Liverpool as the world’s primary business destination during June and July 2014.

Stuart Gilchrest, director of real estate company Euasia Ltd believes that It’s Liverpool in London’s headquarters provided an ideal location for the event.

He said: “The Liverpool in London initiative is all about creating place awareness so this is the perfect venue for such a topic. Liverpool Vision and the It’s Liverpool in London team really work on promoting Liverpool’s unique selling points and identity. Liverpool, after all is a city like no-other.”

Neil Earnshaw, director of environmental management services company Enviro.Man, attended the event and said: “Michael Hayman is an inspiring speaker and it was particularly interesting to see how effective major global events can be at attracting investment and helping to advance cities like Liverpool.

“This was yet another relevant event from the ‘It’s Liverpool in London team. These events provide a unique opportunity to network with both Liverpool and London based businesses that often result in new sales leads. I have already made several useful contacts and I am looking forward to future Liverpool in London business club events.”

Rob Pendleton, head of valuation at Levene Chartered Surveyors also attended the event and praised the bespoke approach to networking that the It’s Liverpool in London events take: “Connectivity is key”, he said, “And this network service gives business owners in the south the opportunity to make valuable contacts in the north of the UK and has the potential to help my business to access new markets. Likewise it gives business in Liverpool a fantastic footing into the London economy.”

It’s Liverpool in London highlights the city’s economic strengths; its property and its investment opportunities.

Liverpool in London’s next Business Club will take place on the 20th June 2013. 

For more information visit www.itsliverpoolinlondon.co.uk

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