Easy Read Innovations Deliver a First in Social Inclusion On-line

Easy Read On-line is about to achieve a first in delivering social inclusion on-line, when it launches the UK’s first Local Authority web pages which are truly accessible to people with learning disabilities.

By deploying Easy Read’s expertise and Easy-Video Page technology, the London Borough of Barking & Dagenham website will lead the way in accessibility from August 2010. For the first time, a wealth of public authority information will be available to everyone including those who have difficulty with reading via the internet and touch screen kiosks.

Martin Dobson, Director said, “Most websites require a high degree of literacy which forms barrier to information for 7% of the population. We help our clients realise the huge potential of the internet to connect with their customers by the use of video, sound, and appropriate design.” 

With 70% of the UKs 5.2 million adults with reading and writing difficulties owning a computer, over reliance on text can effectively exclude a sizeable potential market from accessing on-line products and services. Co-located at Liverpool Innovation Park with Creative and Digital companies able to augment its own capabilities and, Easy Read On-line is ideally placed to help digital companies to effectively bridge this gap.     

“It’s always exciting to see our clients succeed at the forefront of real-world digital content delivery, particularly when it involves collaboration with other members  of the LIP community on Edge Lane,” commented LIP Innovation Manager, Mark Tock.
Easy Read On-line has over 20 years experience in the area of learning difficulties and is led by Director and Disabilities advocate, Martin Dobson. Current clients include a range of organisations including ‘The Care Quality Commission,’ ‘Turning Point,’ ‘The Disability Rights Commission,’ and ‘Central Government.’

For more information regarding Easy Read On-line and its capabilities visit www.easy-read-online.co.uk, and for further information about Liverpool Innovation Park call 01512614665 or email Mark.Tock@ashtenne.co.uk.